WHAT WE DO
SEARCH ENGINE OPTIMIZATION
What is SEARCH ENGINE OPTIMIZATION?
Search Engine Optimization (SEO) is the process of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs) for relevant keywords and phrases. It involves various techniques such as optimizing website content, improving website structure and navigation, building high-quality backlinks, and enhancing user experience.
Why is SEARCH ENGINE OPTIMIZATION important?
SEO is important because it helps businesses increase organic traffic to their websites, attract more qualified leads, and ultimately grow their online presence and revenue. By ranking higher in search engine results, businesses can reach more potential customers who are actively searching for products or services related to their offerings.
Our SEO services stand out from other digital marketing providers because we take a comprehensive and strategic approach that focuses on long-term results. We conduct thorough keyword research and competitor analysis to identify opportunities and develop customized SEO strategies tailored to each client’s specific goals and target audience. Additionally, we prioritize ethical and sustainable SEO practices, staying up-to-date with search engine algorithms and guidelines to ensure compliance and maximize effectiveness. With transparent reporting and ongoing monitoring, we continuously optimize campaigns to drive measurable improvements in organic search visibility and traffic.
Our Strategy
We’re all for transparency and effectiveness. Therefore, we want you to be involved in the whole process as much as possible, being 100% aware of
what’s going on with your site.
More than that, different customers have different needs, goals, and backgrounds. With that in mind, we form a range of necessary search marketing activities to match your business’ objectives only.
Step 1: Initial analysis
When kicking off an SEO campaign, we start by diving deep into your company, website, industry, and competitive landscape. By doing so, we can make some rough estimates on how much time and work it requires for your site to conquer the desired Google top.
Step 2: Comprehensive keyword research and content optimization
After getting an idea of where you stand with your website and rankings, we’ll carry out keyword research to find top sales driving search terms for your business. This activity includes revealing keywords that your competitors rank for, digging for new keyword opportunities, as well as a lot of filtering and analysis. In the end, we’ll come up with the most powerful list of keywords to further optimize your website for.
Step 3: Smart website auditing
The reality is, sometimes a small technical issue can result in poor user experience, hold back your rankings, and even get your site under a Google penalty. So at the next step, we’ll run a 360360°audit to identify your website’s weak spots (crawlability, indexing, redirects, coding errors, etc.) and fix them before they grow into an SEO problem
Step 4: Improving UX
User experience has a massive impact on almost every aspect of your business including conversions, rankings, bounce rates, your brand’s reputation, etc. Therefore, it’s crucial for us to make your site meet
Google’s and your customers’ high UX standards. We’ll take care of your
webpages’ navigation, speed, accordance to search intent simply speaking, everything to make your customers never want to leave.
Step 5: Quality link building
Fact is, reaching Google’s 1st position is impossible without building quality links. That is why at [SEO agency] we take link building very seriously. Unlike many cheap, black hat SEO agencies that simply buy
you tons of low quality links (that disappear in a month or get you under a Google penalty), we only acquire links from authoritative and
trustworthy publishers. We’ve already run a quick backlink audit and spotted some harmful
links pointing to your site. We’ll weed them out for you and go through your top competitors’ backlink profiles to find you even more link building opportunities. See the Backlink Summary report in the attachment.
Step 6: Local search optimization
46% of all Google searches are local, and the number of “near me” search queries has doubled over the past year. Therefore, local SEO is
a great opportunity for smaller companies that want exposure specifically in their geographic area. To make it happen, we’ll run a
local search campaign, which includes setting up and optimizing a Google My Business page, working on local on page SEO factors, as well
as local link building and citations.
Step 7: Working out a content strategy
One size fits all” is totally not the approach we follow when creating a content strategy for your organization. Instead, we work out content recommendations that are 100% custom and fit your business goals perfectly. They’ll include high level messaging, a value proposition, and social media integration. To maximize the positive impact on SEO, we’ll also develop publishing workflows for you to stick to.
Step 8: Delivering results
We strive for results and transparency. That is why every week you’ll get a full set of detailed and easy to understand reports to see what has improved and how the whole process is going.
Included Features
- Site audit & keyword research
- Meta tags & header optimization
- URL, image & content optimization
- Internal linking & schema setup
- XML sitemap & robots.txt setup
- Page speed & mobile check
Our social media content management process is made to help your brand grow online in a smooth and effective way.
- Discovery & Consultation
We learn about your brand, goals, audience, and competitors to understand what content works best. - Strategy Planning
We create a customized content plan, including platforms, schedule, and content ideas. - Content Creation
We design engaging graphics, videos, and captions that match your brand and attract attention. - Scheduling & Publishing
We post your content at the best times to keep your pages active and reach more people. - Monitoring & Optimization
We track performance and improve your strategy to achieve better results over time.
We’ll need a few key details to ensure everything aligns with your brand’s vision and goals:
- Access to Your Social Media Accounts (Facebook, Instagram, LinkedIn, etc.)
- Brand Assets – Logo, color palette, fonts, and any existing templates
- Business Information – About your products or services
- Target Audience Details – Who you want to reach and engage with
- Content Preferences – Tone, style, and posting guidelines (if any)
Once these are set, we’ll handle everything — from planning to publishing.
Boost your social media performance with our extra services designed to increase your reach and engagement.
- Paid Ad Management
We create, manage, and optimize Facebook and Instagram ads to reach the right audience and improve results. - Copywriting & Hashtag Strategy
We write engaging captions and use effective hashtags to increase your post visibility and engagement. - Photography & Videography
We produce high-quality photos and videos that highlight your brand for social media and promotions. - Brand Identity Design
We design logos and brand materials to keep your visuals consistent and professional across all platforms. - Website Integration
We connect your social media to your website to drive traffic and improve conversions.
QUESTIONS?
Whether you’re curious about features, a free trial, or even press, we’re here to answer any questions.
HARAGURO DIGITAL
Haraguro Digital is a digital marketing agency based in Cebu, Philippines specializes in addressing business problems with effective solutions in the business, IT, web intelligence, business processes, data analytic and reporting.
- 09684345601
- info@haragurodigital.com
ONLINE SERVICES
- Website Design
- E-Commerce Development
- Website Maintenance
- Server Maintenance
- Mobile App Development
- Social Media Marketing
- Search Engine Optimization
- Graphics and Logo Design
- Video Editing
WEB SERVICE LOCATIONS
- Web Designers Cebu
- Web Designers Manila
- Web Designers Davao
- Web Designers Philippines
- Web Designers United States
- Web Designers United Kingdom
- Web Designers Portugal
Payment Options
